Nicolas Roope: “To understand the connected home, the best place to start is looking at what the motives are going to be for the user. The Nest thermostat is a great example which shows how a beautiful, simple device can solve a number of layers of consumer needs in one neat package. Give them something really attractive and nice to use, and they’ll probably use it. Because they’re more likely to have the thermostat out on display (because it looks nice), they’re also more likely to use it. If they use it more, they’ll save money. And they’ll save energy. Both of which makes them feel good. Connected devices will offer advertisers new opportunities to add value to experiences in the home. Supermarkets offering downloadable cooking instructions for connected ovens, musicians sending lighting controls to create the perfect ambience to experience their new album. Let’s start thinking about this now because it’ll arrive sooner than we think.”