New Balance
BBDO, New York
[1.10.056]
More Info
New Balance: “Feet on Head” [01:45]# A jogger sporting a pair of feet sprouting from his head is running through a park, obviously in pain. At some point, he can no longer take the pain und runs straight to a hospital, where he winds up on an operating table. The doctors remove his old running shoes and replace them with a pair of New Balance. Suddenly, the runner is freed of the extra pair of feet on his head and can go back to jogging again. Super: “Think about your run, not your feet.”
- Client New Balance
- Ad Agency BBDO, New York
- Art Director Cesar Finamori
- Copywriter Avital Pinchevsky
- Production Company RSA Films, Los Angeles
- Director Bill Bruce