New Balance
American Haiku, New York
[02.24.097]
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NEW BALANCE
Grey Days
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With a slick monochromatic style, American Haiku’s film series for New Balance celebrates the brand’s established connection to the color gray. The slice-of-life vignettes, filmed with a lo-fi indie film flourish, portray several characters as they reminisce about New Balance shoes.
- Client New Balance
- Ad Agency American Haiku, New York
- Creative Director Thom Glover, Ben Muckensturm
- Art Director Ben Muckensturm
- Copywriter Thom Glover
- Production Company Rascal
- Director Elliott Power
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