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New Zealand Transport Agency
Aim Proximity, Wellington
[6.10.140]
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New Zealand Transport Agency: “Right Car Campaign” # Four spots designed to show us why it is so important to buy the right car. The dummies in this animated movie are eggs sitting in eggbox cars, shaking as they prepare to meet their end. This is followed by the usual crash tests in which many a driver gets battered, highlighting the advantages of airbags and an integral stability system. Super: “Don’t be an egg. Check safety first.”
- Client New Zealand Transport Agency
- Ad Agency Aim Proximity, Wellington
- Art Director Mark Dalton
- Copywriter Mike Gwyther
- Production Company Dnation
- Director Steffen Kreft , Paul Naeson