A bank committed to serving the needs of Brazilian millennials, offering them a unique and responsive service that learns from its customers and is available through a mobile app only.

Lulo Calio: “This work of R/GA Brazil has achieved something quite remarkable: it transforms a bank into the opposite. And that bank is the biggest in the country. Sheer audacity. It seeks to connect people with their investments, with their financial day-to-day. This is achieved with great success and in a very unusual language for a bank, i.e. through the use of humor. The next generation will be grateful.”