NHS ENGLAND
Ribbon Dancer #
M&C Saatchi turns a serious subject (bowel cancer testing) into something both light-hearted and life-affirming. As a man in his fifties uses a toilet roll as a ribbon akin to a gymnast, he dances freely around his house and garden. The narration at the end of the film from NHS England reminds us that, if we receive a bowel cancer screening kit, to put it to use.