Nicorette “The Urge” [00:50]#
Based on real events that took place in the 60s, this commercial shows a submarine full of sailors suffering from nicotine withdrawal symptoms. Smoking on board of the submarine is prohibited. This bothers them all except for a guy who has been chosen by the Nicorette team to test their nicotine chewing gum: He seems to be doing fin. Claim: “Nicorette. For when you get the urge.”