Nike
Wieden + Kennedy, Portland
[3.92.113]
More Info
Nike “Montage” [00:45]# For the first 20 seconds of this commercial, the screen remains black except for the Nike logo and the word “wild” in the middle of it. A VO scolds us for staying inside the house 97% of our time. What would our ancestors say if they saw us couch potatoes? The rest of the film is a quick montage of all the wild things one can do outdoors from mountain-biking to canoeing to rock climbing – all in Nike gear of course.
- Client Nike
- Ad Agency Wieden + Kennedy, Portland
- Art Director Charlotte Moore
- Copywriter Bob Moore
- Production Company Savoy, Portland
- Director Pierre de Lespinois
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