Nike “Bo Diddley” [01:00]# A succession of sporting superstars acknowledge that BO (Jackson, the baseball star) knows baseball, football, basketball, running, weights, etc. but it ends with him playing in Bo Didley’s band and Bo (the musician) concluding, “Bo, you don’t know diddley.” Then, after the title “Six months later,” Bo (the sportsman) has mightily improved his guitar playing skill, so even Bo (the musician) has to admit, “Bo, you do know diddley, don’t you.”