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JWT (J. Walter Thompson), Hong Kong

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Nike “Life´s a ball” (00:20)# In this spot, too, Nike stake their bets on concepts of individuality. But, this time around, they’ve dispensed with actors entirely. And all the other featured elements, too – from the environments to the music – are generally reduced to a minimum. Which serves to express the central message all the more clearly: Life’s a ball!

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Nike "Life´s a ball" (00:20)# In this spot, too, Nike stake their bets on concepts of individuality. But, this time around, they’ve dispensed with actors entirely. And all the other featured elements, too – from the environments to the music – are generally reduced to a minimum. Which serves to express the central message all the more clearly: Life’s a ball!

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