
Nike
SapientNitro, London
[1.08.047]
More Info
Nike Russia “Ballerina” (01:00) #
In an empty dancehall, we encounter two
dancers, one from the hip-hop scene, the
other clearly subscribing to the school of
classical ballet, giving us two styles that
could hardly be any more different. To a
piece of music played first in a classical
take on the theme, and then to a beatstyle soundtrack, the two women engage
in a dance contest before concluding by
dancing in the same harmonious rhythm
next to one another. “Don’t let your body
stop you” is the strapline chosen by Nike
for this Russian commercial.
- Client Nike
- Ad Agency SapientNitro, London
- Art Director Paul Shearer
- Copywriter Paul Shearer
- Production Company Great Guns, London
- Director Paul Shearer
More: SapientNitro London
More: Nike
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