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Nike Brand Design EMEA / In-House, The Netherlands

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In a drab and damp changing room, a football player is getting ready for the game. Instead of lacing his shoes, he laces his feet, on the soles of which spikes are also to be seen growing. All this to show how little the Mercurial V4 shoe weighs.

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In a drab and damp changing room, a football player is getting ready for the game. Instead of lacing his shoes, he laces his feet, on the soles of which spikes are also to be seen growing. All this to show how little the Mercurial V4 shoe weighs.

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