Nike: “Beat the BS” [02:00]# This spot is part of the Nike’s “Game Changers” campaign, which promotes the equality of women in sports. Long outdated stereotypes and prejudices have served to prevent equality between men and women, yet this campaign seeks to create greater awareness of the issue:
“Beat the inequality, beat the stereotypes. Change the game for women everywhere.” Super: “Game Changers. Beat anything. Change anything.”