Nike “Nothing Beats A Londoner”# At the end of an exhausting day, Skepta is complaining to a friend on the phone about why he now has to go to their place instead of his … and no way would be even think of getting on a cycle. This acts as curtain-raiser to a three-minute ad in which we see London kids – plus the odd sporting celeb or two – running, jumping, boxing, rowing, kicking, and cycling their way around the city – all outdoing each other in terms of sporting achievements. Pay-off concluding this ad for Nike: Nothing Beats A Londoner.