Nike
Wieden + Kennedy, Portland
[2.19.112]
More Info
Nike “Dream Crazier”#
Nike currently appears to be on quite a roll with its recent series of commercials. First
Colin Kaepernick with “Dream Crazy,” and now Serena Williams’s voiceovered “Dream Crazier” ad paying tribute to women athletes. Featuring gymnast Simone Biles, fencer Ibtihaj Muhammad, the US women’s national soccer team, and other women athletes (including Serena herself), the spot questions women’s perceived weaknesses, hailing these as strengths that make women even bigger and better than the rest of the world.
- Client Nike
- Ad Agency Wieden + Kennedy, Portland
- Creative Director Jason Bagley , Eric Baldwin , Alberto Ponte
- Art Director Emma Barnett
- Copywriter Alex Romans
- Production Company Somesuch, London
- Director Kim Gehrig
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