To believe you can win is like any other kind of faith. You can think about it, talk about it, write about it, dedicate your life to it. But it doesn’t matter, belief is a simple thing.
The Kenyans believe they will win simply as the sun shines. And even if you match their training, to beat them, you would have to match their faith.
A spread in which we present a selection of print ads that were all showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 3- 1994.