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Wieden + Kennedy, Portland

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Nike “Never Stop Winning”#
As the Women’s World Cup got underway in France at the beginning of June, Nike launched a three-minute spot urging people to change the world, not their dream. Now, comes this film, rushed out after the fourth World Cup Championship win for the U.S. Women’s National Soccer Team. It is designed to show that victory comes when everyone wins. The team’s triumph, thus the message, will spur on an entire generation, not only inspiring others to emulate the players but to smash the glass ceiling and stand up for themselves and women’s rights.

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Nike “Never Stop Winning”# As the Women’s World Cup got underway in France at the beginning of June, Nike launched a three-minute spot urging people to change the world, not their dream. Now, comes this film, rushed out after the fourth World Cup Championship win for the U.S. Women’s National Soccer Team. It is designed to show that victory comes when everyone wins. The team’s triumph, thus the message, will spur on an entire generation, not only inspiring others to emulate the players but to smash the glass ceiling and stand up for themselves and women’s rights.

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