Archive

Shop

Nike

Wieden + Kennedy, Portland

[5.19.066]

More Info

Nike “Dream Further”#
Set to Joan Jett & The Blackhearts’ “Bad Reputation,” we see a 10-year-old aspiring player, Makena Cook, who first appears as a mascot. Yet this does not stop her imagination from taking her to the start of a game where she gets pulled onto the pitch by Dutch player Lieke Martens telling her that she is not done yet. This is to promote Nike’s new limited edition jersey, the first ever kids-only football shirt, designed especially for girls.

More: Wieden + Kennedy Portland

More: Nike

Lurzer’s Archive

Log In

©2024 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

Nike

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Nike “Dream Further”# Set to Joan Jett & The Blackhearts’ “Bad Reputation,” we see a 10-year-old aspiring player, Makena Cook, who first appears as a mascot. Yet this does not stop her imagination from taking her to the start of a game where she gets pulled onto the pitch by Dutch player Lieke Martens telling her that she is not done yet. This is to promote Nike’s new limited edition jersey, the first ever kids-only football shirt, designed especially for girls.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.