Nike
Wieden + Kennedy, Portland
[5.19.066]
More Info
Nike “Dream Further”#
Set to Joan Jett & The Blackhearts’ “Bad Reputation,” we see a 10-year-old aspiring player, Makena Cook, who first appears as a mascot. Yet this does not stop her imagination from taking her to the start of a game where she gets pulled onto the pitch by Dutch player Lieke Martens telling her that she is not done yet. This is to promote Nike’s new limited edition jersey, the first ever kids-only football shirt, designed especially for girls.
- Client Nike
- Ad Agency Wieden + Kennedy, Portland