Nike
Wieden+Kennedy, São Paulo
[5.21.149]
More Info
Nike “New Fairies”# Rayssa Leal was the silver medallist in skateboarding at the last Tokyo Olympics. She made thousands of girls start skateboarding in Brazil. Her nickname is ‘Fairy’ after she appeared in a fairy outfit at the start of her career. Like a Disney movie, this Nike commercial sells (a little) this dream to girls who might identify with it.
- Client Nike
- Ad Agency Wieden+Kennedy, São Paulo
- Creative Director Mariana Borga , Fabiano Higashi
- Production Company Stink Films
- Director The Fridman Sisters
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