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Wieden + Kennedy, Portland

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Nike “I Feel Pretty” (01:00) #
Nike, known for its commercials featuring
sporting celebrities from the most diverse
of fields, chooses Russian tennis star
Maria Sharapova for this spot. On her
way from the hotel room through the
lobby, and in the taxi taking her to the
tennis court, she is accompanied by the
West Side Story song “I Feel Pretty.” Her
opponent, whose nerves are already
frayed by all the people serenading Maria
with their warbling right up to the time
the match begins, must, however, consider herself fortunate not to have been
standing in the corner in which Maria’s
powerful return – which is anything but
pretty – lands. Tagline: “You can do it.”

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Nike “I Feel Pretty” (01:00) # Nike, known for its commercials featuring sporting celebrities from the most diverse of fields, chooses Russian tennis star Maria Sharapova for this spot. On her way from the hotel room through the lobby, and in the taxi taking her to the tennis court, she is accompanied by the West Side Story song “I Feel Pretty.” Her opponent, whose nerves are already frayed by all the people serenading Maria with their warbling right up to the time the match begins, must, however, consider herself fortunate not to have been standing in the corner in which Maria’s powerful return – which is anything but pretty – lands. Tagline: “You can do it.”

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