Nike
Wieden + Kennedy, Portland
[02.24.136]
More Info
Nike “Winning Isn’t for Everyone” campaign that explores the obsessive psychology of elite sport, released at the start of the 2024 Paris Olympics. Directed by Kim Gehrig and featuring athletes including LeBron James, Serena Williams, Qinwen Zheng and Sha’Carri Richardson, with a Willem Dafoe voiceover asking “Am I a bad person?”.
- Client Nike
- Ad Agency Wieden + Kennedy, Portland
- Creative Director Pedro Izique, Kevin Steele
- Art Director Tola Oseni
- Copywriter Andrew Chhour, Courtney Fields
- Production Company Somesuch, London
- Director Kim Gehrig
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