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Wieden + Kennedy, Portland

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Nike “Marathon Man” + “Meatball” [01:00]#
Rather bizarre ideas on how to improve one’s performance in sports are suggested by these two Nike commercials. The first one shows a jogger who develops some kind of paranoia of being chased by hundreds of people – other joggers in fact – which makes him run even faster. The second spot has a boy drench his football with blood to attract packs of dogs running after him and the ball. Pay-off: “What are you getting ready for?”

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Nike "Marathon Man" + "Meatball" [01:00]# Rather bizarre ideas on how to improve one's performance in sports are suggested by these two Nike commercials. The first one shows a jogger who develops some kind of paranoia of being chased by hundreds of people - other joggers in fact - which makes him run even faster. The second spot has a boy drench his football with blood to attract packs of dogs running after him and the ball. Pay-off: "What are you getting ready for?"

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