Nike “Run It”#
A commercial in which Nike’s “Just do it” exhortation is given a high-energy Korean workout.
Young people go on a rapping tour of Asian shops, bars, and restaurants, with live sporting action – everything from boxing to ice hockey – being intercut with animation. Commencingwith a short plump little boy imitating rap moves from a TV screen, the spot closes on a scene of kids gathering on the snow-covered roof of a high-rise building.