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Nikon

Dentsu Creative, Cape Town

[03.24.060]

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Nikon campaign in collaboration with non-profit organization Blackboard Community, identifying young aspiring photographers in township high schools. 
Michael and Lungisani were two of these, who were given top-tier Nikon cameras and told to take photos with no brief apart from just inspiration. Their shots were then turned into official Nikon ads, to promote Nikon and them as photographers. Michael, 21, has since been able to move into his own apartment thanks to the bookings he’s getting. And Lungisani has gone onto shoot for brands.

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