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Nintendo Labo
Nintendo, in-house, Kyōto
[3.18.002]
More Info
The Japanese electronics and videogame company introduces its latest creation in the shape of self-assembly cardboard DIY accessories that can be combined with the Switch console. Branded Labo, the cleverly designed pieces can be transformed into an intriguing range of items – a house, a keyboard, a footswitch, a fishing rod, etc. – sure to appeal to the playful instincts of both young and old.
Juan Pena & Richard Casal: “A masterpiece. It combines brilliant design with innovative technology and hands-on craft in a unique way. This idea is reinventing the world of gaming. It also shows how you can do things differently in an industry that is hyperfocused on technology, graphics and VR, to take a step back and perfect what really matters: the people, the user interaction, the gameplay, and how players will interact with the game. It opens the possibilities of gaming, making it more interactive, giving it the capability of adapting and changing. It’s an evolving concept that means endless fun.”
- Client Nintendo
- Ad Agency Nintendo, in-house, Kyōto
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