Nissan
Lew'LaraTBWA, Sao Paulo
[5.16.126]
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Nissan “Bolt Vs. Flame”
Olympic athlete and sprinter Usain Bolt speaks about his life and obsession with speed. The challenge he has now issued is to show that he is faster than fire. In the experiment that follows, a flame is detonated as he begins his sprint. The picture fades on the message “To be continued in Rio.” Nissan was an Olympic Games sponsor.
- Client Nissan
- Ad Agency Lew'LaraTBWA, Sao Paulo
- Creative Director Felipe Luchi, Gustavo Diehl, Sthefan Ko
- Art Director Fabio Santoro
- Copywriter Andre Pallu
- Production Company Barry Company
- Director Fernando Nobre, Mariana Youssef
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