Nissan Micra
TBWA, London
[2.98.082]
More Info
“Points,” “Garage,” “Playground,” “Lanes,” + “Sorry,” [00:30]# Brief amusing spots that focus on the small car’s features. In “Points,” a man finds he doesn’t have enough petrol points for a camcorder or a hairdryer, or a drill. Nothing good. Just a china raccoon. A title sys; “433 miles between fill-ups.” “Garage” shows a woman filling her garage with boxes and junk. So her Nissan Micra is left out in the wind, rain and hail. Title: “Built from Durasteel. Perfect for those without a garage.” “Playground” shows children playing cars. Two boys are going, “Brrrmm.” A third one glides between them, making a “Whoosh” sound. His mum collects him in a Micra. Title: “Engineered for a quieter ride.” “Lanes” features a puzzled little girl staring at the breakdown lane out of a car window. She asks her daddy why they never go there. A title says, “The most reliable small car on the road.” In “Sorry,” a woman tells her boyfriend she can’t see him because her car’s broken down. Since it is a Micra, he immediately knows that this was just a way of saying that she wants to dump him.
- Client Nissan Micra
- Ad Agency TBWA, London
- Art Director Greg Milbourne
- Copywriter Jason Fretwell
- Production Company Rose Hackney Barber, London
- Director Carl Prechezer