
Nissan Roads
CamaraTBWA, Montevideo
[03.24.152]
More Info
Nissan Frontier is a pickup truck made to travel any road. Maybe that’s why it is the best-selling in Uruguay. To communicate this, we made three handmade graphics, a craft using the analog collage technique. Each graphic uses roads and country roads on the map of Uruguay to illustrate different Frontier trucks.
In addition to appreciating the different detailed angles of the truck in the graphics, you can also see various landscapes such as a beach, a field with a river and the hills of the country.
This handcrafted work required a lot of patience, many hours of production and more than 8,000 kilometers of cut national roads, 30,000 kilometers of national roads and 20,500 kilometers of dirt roads. It is a true artisanal jewel in these digital times.
Nissan Frontier. To drive all the roads of Uruguay.
- Client Nissan, Nissan Uruguay, Nissan Frontier Trucks
- Ad Agency CamaraTBWA, Montevideo
- Creative Director Gabriel Lista, Pablo Choca
- Art Director Pablo Choca
- Copywriter Pablo Choca
More: CamaraTBWA Montevideo
Lurzer’s Archive
Log In1/ 0
Images
Nissan Roads
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.