Nissan Roads
CamaraTBWA, Montevideo
[03.24.152]
More Info
Nissan Frontier is a pickup truck made to travel any road. Maybe that’s why it is the best-selling in Uruguay. To communicate this, we made three handmade graphics, a craft using the analog collage technique. Each graphic uses roads and country roads on the map of Uruguay to illustrate different Frontier trucks.
In addition to appreciating the different detailed angles of the truck in the graphics, you can also see various landscapes such as a beach, a field with a river and the hills of the country.
This handcrafted work required a lot of patience, many hours of production and more than 8,000 kilometers of cut national roads, 30,000 kilometers of national roads and 20,500 kilometers of dirt roads. It is a true artisanal jewel in these digital times.
Nissan Frontier. To drive all the roads of Uruguay.
- Client Nissan , Nissan Uruguay , Nissan Frontier Trucks
- Ad Agency CamaraTBWA, Montevideo
- Creative Director Gabriel Lista , Pablo Choca
- Art Director Pablo Choca
- Copywriter Pablo Choca