Nissan Rouge
TBWA, Paris
[3.07.005]
More Info
Nissan Qashqai “Skateboard” 00:40) #
The series of exceptional commercials for
the Qashqai from Nissan is continued in
this spot. The car, a cross between a citycruiser and an offroad vehicle, faces another tough challenge, this time appearing to be used as a skateboard by a giant.
The trip takes it through jumps over construction sites and daring ascents up the
walls of houses, complete with a loop
performed on the park deck of one of the
houses. “Compact, agil, yet tough,” the
voiceover informs us, before – after this
stunt – also adding “urban proof,” proving the vehicle’s perfect credentials for
the urban jungle.
- Client Nissan
- Ad Agency TBWA, Paris
- Art Director Bjoern Ruehmann , Joakim Reveman
- Copywriter Xander Smith
- Production Company The Gang Films, Saint-Cloud
- Director Joaquin Baca-Asay