Nissan Rouge
TBWA\Chiat\Day, Los Angeles
[6.10.101]
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Nissan LEAF: “Polar Bear” [01:00]# A polar bear is lying listlessly on a drifting ice floe, mournfully looking out on a scene in which the Arctic ice is melting. Yet then the bear gets up and sets off on a long journey across the sea and
through the forests, following roads and railroad tracks and fighting its way through a large city until, finally, it arrives at its goal: a detached house in an archetypal
American suburb. It is here that the bear would like to thank in person a man who is the driver of the new environmentally
friendly Nissan LEAF. VO: “The 100% Electric Nissan LEAF. Innovation for the Planet. Innovation for all.”
- Client Nissan
- Ad Agency TBWA\Chiat\Day, Los Angeles
- Art Director Blake Kidder, Chris Lynch
- Copywriter Patrick Almaguer, Ken Papanduros
- Production Company Epoch Films, Beverly Hills
- Director Daniel Kleinman
More: Nissan
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