Archive

Shop

Nissan Rouge

TBWA, Paris

[1.07.003]

More Info

Nissan 4×4 “Animals” (01:00) #
The idea for this Nissan commercial, in
which a car morphs into an animal – or, in
this particular case, a whole series of animals – is nothing new in the world of
advertising. Yet the remarkable implementation of this idea will prove to be a
hard act to follow for future efforts in this
field. Believing the Nissan 4×4 it to have
been halted by a falling rock, we subsequently see the vehicle overcome the obstacle by mutating into a big cat that runs
across the hilly snow-covered terrain.
After reverting back to a car once again,
it then shapeshifts into a spider when
traversing a dusty plain, into a crocodile
when crossing a lake and, finally, it
snakes its way along the road as, well, a
snake. Tagline: “Naturally capable.”

More: TBWA Paris

More: Nissan

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Nissan Rouge

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Nissan 4x4 “Animals” (01:00) # The idea for this Nissan commercial, in which a car morphs into an animal – or, in this particular case, a whole series of animals – is nothing new in the world of advertising. Yet the remarkable implementation of this idea will prove to be a hard act to follow for future efforts in this field. Believing the Nissan 4x4 it to have been halted by a falling rock, we subsequently see the vehicle overcome the obstacle by mutating into a big cat that runs across the hilly snow-covered terrain. After reverting back to a car once again, it then shapeshifts into a spider when traversing a dusty plain, into a crocodile when crossing a lake and, finally, it snakes its way along the road as, well, a snake. Tagline: “Naturally capable.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.