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NOAH – Menschen für Tiere

Publicis, Frankfurt

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In this campaign for the animal rights organization “Noah,” a vending machine was filled with live chickens. Passersby initially thought they would be able to buy fresh eggs from it but, instead, they got a message informing them about species-appropriate chicken farming systems.

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In this campaign for the animal rights organization “Noah,” a vending machine was filled with live chickens. Passersby initially thought they would be able to buy fresh eggs from it but, instead, they got a message informing them about species-appropriate chicken farming systems.

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