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Nokia

Bates 141, Beijing

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Nokia “Fish” (00:45)# Vanity, oh vanity! Who could get by without it? One simply has to look good no matter what the cost, one is not supposed to leave the house without one’s make-up on, and one’s always wearing the trendiest garb, anyway. So far, so good. But this spot’s hero really does push the envelope a little. After his mobile rings, we see him desperately running around as if he urgently needed something before he’s able to have a telephone conversation. The denouement comes at the spot’s very end: he’s chasing after a mirror to make sure he’s looking his best, even on the phone. Cool mobile phones call for cool owners, apparently.

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Nokia "Fish" (00:45)# Vanity, oh vanity! Who could get by without it? One simply has to look good no matter what the cost, one is not supposed to leave the house without one's make-up on, and one's always wearing the trendiest garb, anyway. So far, so good. But this spot's hero really does push the envelope a little. After his mobile rings, we see him desperately running around as if he urgently needed something before he's able to have a telephone conversation. The denouement comes at the spot's very end: he's chasing after a mirror to make sure he's looking his best, even on the phone. Cool mobile phones call for cool owners, apparently.

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