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Lew'LaraTBWA, Sao Paulo

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Nokia “Experiences” (01:15) #
Produced in endearingly low-tech fashion,
this commercial for mobile handset
producer Nokia presents a series of successive
copulations between all kinds of
things – from a toy monkey shagging a
skateboard through to Ray-Ban glasses
making out with a Coke bottle, and a
lava lamp getting up close and personal
with a pair of jeans. In the end, a young
man drops from a shopping bag that has
just had a close encounter with a mobile
phone. All this to a song along the lines
of “You are what you like” – the pay-off
on which the commercial ends.

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Nokia “Experiences” (01:15) # Produced in endearingly low-tech fashion, this commercial for mobile handset producer Nokia presents a series of successive copulations between all kinds of things – from a toy monkey shagging a skateboard through to Ray-Ban glasses making out with a Coke bottle, and a lava lamp getting up close and personal with a pair of jeans. In the end, a young man drops from a shopping bag that has just had a close encounter with a mobile phone. All this to a song along the lines of “You are what you like” – the pay-off on which the commercial ends.

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