“Lifestyle,” “Folklore” + “Agency” [00:30]#
The difficult task of creating a good commercial is the central theme of this campaign for Norvegia brand cheese. We watch two hair-raising executions – a life-style commercial with dancing people in the first spot and a kind of hackneyed folklore approach in the second – which are, however, soon abandoned by the creative team in charge. In the third commercial we watch them sitting at a table next to a heap of other discarded ideas and waiting in vain for a good creative idea. The spots end with a super that asks viewers to pic up their camcorders and make their own commercial for Norvegia.