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NSPCC

Saatchi & Saatchi, London

[1.08.045]

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NSPCC “Click” (01:00) #
School is out, and a little girl uses her free
afternoon to indulge in a little daydreaming. She expresses a number of different wishes, and each time she says
“Click” her wish comes true: from red apples to her transformation into a princess;
constantly at her side is a yellow giraffe,
which accompanies her wherever she
goes. Back at home she hears menacing
steps approaching. She looks over to her
giraffe and voices the magic formula, but
this time she is left in the lurch. A commercial combating child abuse for the
NSPCC. VO: “She can’t change things with
a click. You can at bethefullstop.com.”

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NSPCC “Click” (01:00) # School is out, and a little girl uses her free afternoon to indulge in a little daydreaming. She expresses a number of different wishes, and each time she says “Click” her wish comes true: from red apples to her transformation into a princess; constantly at her side is a yellow giraffe, which accompanies her wherever she goes. Back at home she hears menacing steps approaching. She looks over to her giraffe and voices the magic formula, but this time she is left in the lurch. A commercial combating child abuse for the NSPCC. VO: “She can’t change things with a click. You can at bethefullstop.com.”

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