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NSPCC

Saatchi & Saatchi, London

[6.86.046]

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This is the child alone. This is the child who cries for hours on end. This is the child who is cold and unfed. This is the child who is dull and lifeless. This is the child in sodden clothes. This is the child whose parents no longer have the will to cope. This is the forgotten, the neglected child. The NSPCC helps thousands of them every year, but there are thousands more who need our help and yours. NPSCC. Neglect can scar for life.

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This is the child alone. This is the child who cries for hours on end. This is the child who is cold and unfed. This is the child who is dull and lifeless. This is the child in sodden clothes. This is the child whose parents no longer have the will to cope. This is the forgotten, the neglected child. The NSPCC helps thousands of them every year, but there are thousands more who need our help and yours. NPSCC. Neglect can scar for life.

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