With the help of cartoon elements, the NSPCC uses this spot to show how child abuse can be avoided. The tagline, shown as a speech bubble, “Talk ‘Til It Stops,” means in practice that those who concern themselves with what is happening to a child in their neighborhood, because it is being mistreated or even abused, should talk about it. Thus it is that the speech bubble hovers, like a protective little cloud, over the boy whose father throws a beer bottle at him the minute he walks in the door, the girl on the couch abandoned by her mother, or the anxious boy whose father creeps into his room at night.