To mark World Down Syndrome Day, this campaign wants to make
the number of people affected visible across a wide range of social, professional or geographical groups. Because only if these people can be seen, will their living conditions improve.

[AP] ‘In this case, digital becomes a tool to make visible what is being left behind. This is not about selling a product or a service, rather using digital capabilities for good in a tangible way. There’s an actual result in the numbers that will make it possible for this underserved community to get more attention and support from different organizations to make the lives of those with Down Syndrome better.’