Nurofen: “Core” [00:30]# A somewhat different take on painkiller advertising. A woman’s headache pains are portrayed in the guise of a woodpecker that keeps on drilling into the trunk of a tree, mightily aggravating the other, cuter inhabitants of the tree. Whereupon Nurofen – half pill, half robot – appears on the scene and turns the miscreant back into a nice, cuddly creature. VO: “Not all painkillers work in the same way. Nurofen goes right to the source of the pain. Nurofen. targeted relief from pain.”