NZ Transport Agency
Clemenger BBDO, Wellington
[6.19.084]
More Info
NZ Transport Agency “Totally Compos Mentis”#
Don’t drink and drive! It is that simple! Well, apparently it is not, otherwise we wouldn’t be forced to give out the same message over and over again. This spot keeps the message fresh though with eight different guys, each with different stories of their nights out combined into a single narrative. All of them then get behind the wheel, get busted by the police and end up arrested. Pay off: “Drinking? Don’t drive!“
- Client NZ Transport Agency
- Ad Agency Clemenger BBDO, Wellington
- Creative Director Brigid Alkema
- Art Director Frances Cooke , Kat Tadaki
- Copywriter JP Twaalfhoven , Kiah Nicholas
- Production Company 3&7
- Director Steve Ayson
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