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Office of National Drug Control Policy

FCB, New York

[2.06.043]

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This spot is designed to appeal to
young people, urging them never to lose
the chance to make their own decisions
– something that can easily happen to a
drug addict. The protagonist in this spot
lets everyone passing him by decide
how they would like to have him look.
In rapid succession, he morphs from
being punk to a hippie, playing trumpet
or smoking, seemingly having abandoned
any effort to give expression to
his own personality.

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This spot is designed to appeal to young people, urging them never to lose the chance to make their own decisions – something that can easily happen to a drug addict. The protagonist in this spot lets everyone passing him by decide how they would like to have him look. In rapid succession, he morphs from being punk to a hippie, playing trumpet or smoking, seemingly having abandoned any effort to give expression to his own personality.

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