Office of National Drug Control Policy
FCB, New York
[2.06.043]
More Info
This spot is designed to appeal to
young people, urging them never to lose
the chance to make their own decisions
– something that can easily happen to a
drug addict. The protagonist in this spot
lets everyone passing him by decide
how they would like to have him look.
In rapid succession, he morphs from
being punk to a hippie, playing trumpet
or smoking, seemingly having abandoned
any effort to give expression to
his own personality.
- Client Office of National Drug Control Policy
- Ad Agency FCB, New York
- Art Director Daniela Montanez , Keith Ross
- Copywriter Matthew Bottkol
- Production Company Partizan, New York
- Director Paul Goldman