Old Spice
Wieden + Kennedy, Portland
[4.08.010]
More Info
Old Spice Body Wash: “Hungry like the Bruce” [00:60]# In the first commercial, we are, along with a dozen young pretty girls, treated to the piano-playing of horror movie star Bruce Campbell (“The Devil’s Rejects”). He performs a song by Duran Duran featuring the line “I’m hungry like a wolf.” As he does so, the ladies curl up around him lasciviously to hear him howl and bark.
- Client Old Spice
- Ad Agency Wieden + Kennedy, Portland
- Art Director Aaron Allen
- Copywriter Michael Illick
- Production Company Biscuit Filmworks
- Director The Perlorian Brothers, Los Angeles
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