Internetervention
No lesser a man than Old Spice actor Isaiah Mustafa uses fake
advertising campaigns to highlight the bad decisions

Mark Pytlik: “I’ve never laughed more on the job than with this recent
project for WK Portland. We built nine fake websites for nine highly
dubious fake products and then staged video “Interneterventions” where
original Old Spice guy Isaiah Mustafa talks users down from the ledge
of poor life decisions.”