Old Spice “Five Year Plan”
TVC #1: A boss conducting a job interview asks
the applicant what changes he would make if he
hired him. While detailing his plans, the young
guy surreptitiously swaps places with the boss
and takes command. In the second spot, a guy
on a horse with built-in bathtub is shampooing as
he triumphantly rides through town, towing some
poor miscreant behind him on a rope. Swagger
such as this, says the spot, can be provided only
by Old Spice: Smell ‘Em Who’s Boss!