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Old Spice

Wieden + Kennedy, Portland

[5.18.109]

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Old Spice “She Nose Best”#
Might there be some truth to the myth that women choose their men’s toiletries for them? In three somewhat surreal spots, we in fact see that “she nose best” when it comes to men’s grooming products – providing, of course, they are branded Old Spice.

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Old Spice “She Nose Best”# Might there be some truth to the myth that women choose their men’s toiletries for them? In three somewhat surreal spots, we in fact see that “she nose best” when it comes to men’s grooming products – providing, of course, they are branded Old Spice.

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