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Old Spice

Wieden + Kennedy, Portland

[2.19.125]

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Old Spice “A Breath Of Fresh Hair”#
Old Spice shows us the best way to keep hair sleek and non-greasy even in windy conditions.
Professional stock car racing driver Corey LaJoie silently demonstrates how the brand’s dry shampoo enables his car mascot – a mini-him hood ornament – to stay perfectly styled.

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Old Spice “A Breath Of Fresh Hair”# Old Spice shows us the best way to keep hair sleek and non-greasy even in windy conditions. Professional stock car racing driver Corey LaJoie silently demonstrates how the brand’s dry shampoo enables his car mascot - a mini-him hood ornament - to stay perfectly styled.

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