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Old Spice

Wieden+Kennedy, São Paulo

[4.19.145]

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Old Spice “The Endless Ad”#
The Old Spice guy is back, played here by Isaiah Mustafa. But hang on, isn’t it an ad for Hulu and its ad-free streaming offer? Yes, it is indeed both, promoting the same thing over and over in an endless loop. Targeting people who hate ads with an ad – what a great idea!

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Old Spice “The Endless Ad”# The Old Spice guy is back, played here by Isaiah Mustafa. But hang on, isn’t it an ad for Hulu and its ad-free streaming offer? Yes, it is indeed both, promoting the same thing over and over in an endless loop. Targeting people who hate ads with an ad – what a great idea!

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