Old Spice: “The Man Your Man Could Smell
Like” [00:30]# Old Spice is not only worn by exceptional men – no, it actually turns them into exceptional men. That, at least, is what is suggested to us by these spots. Which woman would not, after all, wish for a man who takes her off onto his yacht, from whose hand diamonds cascade, who is incredibly athletic, and can also carve her face from a block of ice and simply punches away unpleasant malodors? With Old Spice, men will at least smell the same way as these supermen served up to us with a generous helping of postmodern ad industry irony.