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OLW

DDB, Stockholm

[1.07.028]

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OLW “The Potato Herd” (00:45) #
This scurrilous spot for OLW potato chips
has a thing or two to tell those who believed that potatoes are pulled out of the
ground during harvesting. Rather, a hunting instinct is what is called for here, a
unique sense of stealth as one emerges
from inside the surrounding bushes. If,
after all, the potatoes notice even the
slightest of sounds, they will hop off in
herds across the fields. The hunters have
to be quick to catch the nimble things
with a kind of butterfly net. “OLW knows
you need the best potatoes to make the
best crisps,” as the voice from the off
explains. The esoteric group seen at the
end of the spot knows how to appreciate
this as they convene for their “musical
evening.”

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OLW “The Potato Herd” (00:45) # This scurrilous spot for OLW potato chips has a thing or two to tell those who believed that potatoes are pulled out of the ground during harvesting. Rather, a hunting instinct is what is called for here, a unique sense of stealth as one emerges from inside the surrounding bushes. If, after all, the potatoes notice even the slightest of sounds, they will hop off in herds across the fields. The hunters have to be quick to catch the nimble things with a kind of butterfly net. “OLW knows you need the best potatoes to make the best crisps,” as the voice from the off explains. The esoteric group seen at the end of the spot knows how to appreciate this as they convene for their “musical evening.”

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